The Digital Experience Strategy Specialist develops compelling digital experience concepts and strategies. This role will collaborate with their manager and cross-functional teams to identify internal business needs and create intuitive, user-friendly, and engaging digital experiences across DSW.com and our App. The Digital Experience Strategy Specialist conducts user research, analyzes data, and creates wireframes, and prototypes to communicate their designs to the integrated internal teams. They also conduct tests and gather feedback to improve the experience continually.

Reports to: Sr Manager, Digital Content Strategy

Essential Duties and Responsibilities:

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  Build wireframes and templated experiences utilizing the Sketch, Miro or similar programs.

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  Grow and scale intuitive experiences on DSW.com, leveraging information from on-line merchants, SEO, marketing and the customer.

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  Showcase solutions to cross-functional teams that provided input that helped build the strategy.

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  Evaluate competitor and industry websites to provide a meaningful analysis of findings.

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  Provide learnings for newly launched experiences and build iterations based on findings.

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  Plan and help conduct user research and experience testing.

Required Skills:

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  Exhibit reasoning skills and an aptitude for problem solving

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  Ability to learn and understand quickly

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  Curiosity to find new solutions

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  Aptitude to generate new ideas

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  Attention-to-detail and ability to manage multiple projects & tasks simultaneously

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  Aptitude to learn new technology

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  Proven ability to interact & collaborate across multiple disciplines in-order to accomplish a common goal

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  Have a passion for story-telling and creating exceptional user experiences

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  Dedicated work ethic and punctuality

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  Should have an understanding of user experience design principles, research methodologies, and data analysis techniques

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  Proficient / ability to learn new programs such as Sketch App, Miro, or other design related tools.

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  Communication and presentation skills with ability to clearly present work and articulate the rationale and decisions.

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  Confidence and self-motivation to drive forward projects that will improve the user’s experience

Competencies

SETTING GOALS – Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities.

WORKING WITH OTHERS – Clearly articulates own, other’s goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations.

GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished.

Qualifications

Minimum Experience:

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  3+ years of retail experience for consumers and consumer brands

Minimum Education:

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  Bachelor’s Degree in business, IT, design, creative, communications, or related field