Requirements:

• Bachelor’s degree
• 2 years of experience in digital marketing
• 2 years of experience in business intelligence or insights
• Project management experience in a commercial setting
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  Additional Preferred Requirements:
• Deep understanding of multi-channel marketing strategies
• Ability to influence without authority
• Demonstrated ability to stretching organization towards omnichannel capabilities
• Deep understanding of the digital eco-system as well as data segmentation, plus a general comfort working with ‘big data’
• Strong business acumen and process optimization mindset, strong analytical and change management skills
• Highly analytical with A/B testing mindset, analyzing, and optimizing in-market performance
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  Job Description:
• Develop and help operationalize SBU-wide digital and omnichannel initiatives to drive measurable impact, scale, and velocity (e.g.: NBA/NBX & data driven customer experience experimentation)
• Execute impactful Omnichannel campaigns in partnership with Brand, CXDI, Tech, CI, Data Ops, agency, and cross-functional partners using existing and future capabilities
• Analyze friction in the current customer experience, and in partnership with brand and digital leads, Omnichannel recommendations to resolve them
• Conduct agile, continuous omnichannel assessment of effectiveness and opportunities to optimize
• Conduct ongoing experiments with clear hypothesis, KPI’s and measurement plans in partnership with CI, CXDI, Data Operations, agency partners and cross-functional stakeholders
• Lead execution of innovation proof of concepts
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  Equal Opportunity Employer/Veterans/Disabled
  
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  The Company will consider qualified applicants with arrest and conviction records