Job Title: Digital Marketing Specialist,

Pay: $45/hour on W2

Schedule: Mon–Fri, 9 AM – 5 PM PT

Duration: 6+ months

Business Units: Medi-Cal, Medicare, IFP, Commercial

About the Role:

Join our Performance Marketing team as a Digital Marketing Specialist, reporting to the Manager of Digital Media. You'll serve as a subject matter expert and strategic advisor for paid digital campaigns, helping drive business growth through data-driven media execution and cross-functional collaboration.

Key Responsibilities:

• Analyze market trends and past performance to build forecasts and demonstrate marketing impact
• Manage and optimize marketing budgets to maximize ROI across platforms and campaigns
• Monitor and refine campaign performance, providing actionable insights
• Collaborate with creative, analytics, web, and product teams to ensure campaign alignment
• Implement tracking systems and report on key KPIs to stakeholders
• Plan, launch, and optimize display and social media acquisition campaigns
• Conduct keyword research and support integrated SEO/SEM strategies
• Coordinate with external vendors and oversee campaign execution
• Develop and run A/B tests and pilot initiatives to assess performance
• Stay current on industry trends and share best practices across teams
• Lead campaign project management from creative assets to landing pages

Requirements:

• Bachelor’s degree or equivalent experience
• 7+ years of relevant marketing experience
• Expertise in managing paid media campaigns across at least five platforms
• Proven experience delivering multi-channel marketing campaigns
• Strong data analysis, tracking, and attribution skills
• Strategic thinker with a performance-driven mindset
• Skilled in Excel, PowerPoint, and Word
• Experience with Adobe Consumer Journey Analytics is a plus
• Knowledge of healthcare marketing regulations and health insurance industry is a plus

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