At Crossing Hurdles, we work as a referral partner. We refer candidates to Mercor that collaborates with the world’s leading AI research labs to build and train cutting-edge AI models.

Organization: Mercor

Position: Digital Marketing Analyst

Referral Partner: Crossing Hurdles

Type: Hourly contract

Compensation: $100–$150 per hour

Location: Remote

Commitment: 10–40 hours/week, flexible and asynchronous

Duration: Flexible

Role Responsibilities:

• Extract campaign data from advertising platforms (Google Ads, Facebook, LinkedIn, TikTok, etc.)
• Calculate KPIs including CTR, CPC, CPA, ROAS, and conversion rates across channels
• Compare performance across time periods and against budget targets
• Create data visualizations and insights summaries in Google Sheets, PowerPoint, or Data Studio
• Audit tracking setups and conversion reporting accuracy using GA4 and Tag Assistant
• Build and manage UTM tracking templates for campaigns
• Reconcile advertising costs against invoiced amounts, including currency conversions
• Segment customer data from CRMs and create targeting recommendations
• Develop budget optimization models and retention/cohort analyses using historical data
• Design dashboards with automated data refresh and cross-channel KPI visualizations

Ideal Qualifications:

• Strong experience in performance marketing analytics, media reporting, or marketing operations
• Proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets
• Strong grasp of digital KPIs (CPA, ROAS, CTR, etc.) and budget/spend tracking
• Experience with Excel-based modeling, cohort analysis, funnel breakdowns, and segmentation strategies
• Familiarity with UTM tracking, tag auditing tools, and attribution model comparisons
• Excellent attention to detail in calculations, formatting, and visualizations
• Ability to work independently and deliver on weekly or monthly reporting deadlines

Application Process (Takes 20 min):

• Submit your resume
• AI interview based on your resume (15 min)
• Submit form

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