Corning is vital to progress – in the industries we help shape and in the world we share.
We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.
Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers.
Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.
Scope
The Digital Marketing Intern will support the Optical Communications business in executing the omni-channel digital strategy, supporting the development of our digital content plan, documenting best practices, and creating processes as needed for the organization.
Required Qualifications
- Actively pursuing a bachelor’s degree or master’s degree in Marketing, Communications, Business, or related field.
- Experience with digital platforms such as a SEO/SEM, Google Analytics, Social Media Management Platform, Marketing Automation Platform, and Content Management Platform is a plus.
- Strong verbal/written skills and excellent interpersonal and phone skills to communicate effectively with external and internal customers.
- Proven analytical, organizational, and process skills with the ability to manage and prioritize multiple projects in a fast-paced environment.
- Flexibility facing new challenges, opportunities, process and technologies.
- Social Media, Digital Advertising/SEM, and E-mail Marketing: Develop and deploy campaigns targeting engaged customers with the intent of generating demand for our offerings. Perform keyword research, strategic content development, and help manage search ads to capture traffic.
- Content Marketing: Develop and execute content marketing plans to drive key campaign themes and result in increased engagement and conversion.
- Reporting/Analytics: Review current data and analytics, research industry best practices, and make recommendations on how to make improvements to our digital buying journey.
- Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they emerge.
This position does not support immigration sponsorship.
The range for this position is $1,519.00 - $3,074.00 biweekly. Starting pay for the successful applicant is prescribed based on geographic location, nature of position, and year in school.
We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.
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