Menlo Security's mission is enabling the world to connect, communicate and collaborate securely without compromise. COVID-19 has made our mission all the more real. We support customers across various enterprises including Fortune 500 companies, 9/10 of the largest global banks and the Department of Defense.

The world has fundamentally changed. We are growing from 400 employees into the next phase of our journey, and we need passionate talent filled with empathy and agility. The right candidate for the job is ethical, hyper-organized, fanatical about seeing things through to completion, service-oriented, and humble enough to take feedback and coaching yet confident enough to provide feedback and coaching.

Menlo is well-funded for growth and our investors are second to none. They include Vista Equity Partners (“Vista”), General Catalyst, JPMC, American Express, HSBC, and Ericsson Ventures.

Location: Remote w/ ~Annual travel to HQ in Mountain View, CA

About Menlo Security:

Menlo Security is the leader in Browser Security, and is committed to providing innovative solutions that redefine how organizations protect themselves from cyber threats. Our cutting-edge Browser Security solution enables businesses to operate securely in the digital world, ensuring a safe and productive online experience for users.

Position Overview:

Menlo Security is seeking a dynamic and experienced Digital Demand Director to join our Marketing team and drive our pipeline-generating strategies and initiatives. As the Digital Demand Director, you will play a pivotal role in developing and executing comprehensive marketing plans to accelerate pipeline growth through paid and owned digital channels, execute digital account-based marketing strategies, grow and nurture Menlo’s database, enhance overall brand visibility, and optimize the website for traffic conversion.

Key Outcomes:

This role will own the global inbound target for marketing-qualified leads (“MQLs). It is expected that targets will be reached through cost-effective channels, and grow quarter-over-quarter. Applicants can expect the goal to be approximately a third of the overall marketing MQL goal.

Responsibilities:

1.) Generate Marketing Qualified Leads - through owned (aka “growth”) digital channels | This position will accelerate pipeline growth through earned digital channels, to include, but not limited to:

• 
  Generating organic traffic to Menlo’s website

• Enhancing overall SEO through website keyword and content management

• Continually improving website user engagement and conversion

• Nurturing the existing customer database via email campaigns

2.) Generate Marketing Qualified Leads - through paid (aka “performance”) digital channels | This position will accelerate pipeline growth through paid digital channels, to include, but not limited to:

• 
  Search Engine Marketing (SEM): pay-per-click (PPC) via Google, Bing, and others

• Display Advertising: via Google Display Network, ABM platform networks

• Account-based Marketing: utilize ABM platforms to target and convert specific accounts

• Video Advertising: via YouTube and similar platforms

• Social Media Advertising: including LinkedIn, Instagram, Facebook, Twitter

• Email Marketing: sponsored email campaigns through newsletters

• Retargeting/remarketing: display ads to website visitors who previously did not convert

• Native advertising: integrating display ads seamlessly into surrounding content

3.) Enhance overall brand visibility and positioning:

• Work closely with the brand marketing team to enhance Menlo Security's brand visibility and positioning on various paid and unpaid digital platforms

• Develop and execute brand awareness campaigns to showcase Menlo Security's unique value proposition to target audiences

4.) Analyze, optimize and report on digital demand performance:

• Utilize analytics tools to track, measure, and report on marketing campaign performance.

• Provide regular insights and recommendations based on data analysis to continuously improve marketing effectiveness.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

• Proven experience in growth and performance marketing, preferably in the cybersecurity or technology industry.

• Demonstrated success in developing and executing successful marketing strategies that drive customer acquisition and revenue growth.

• Strong analytical skills with the ability to interpret data and trends to make informed decisions.

• Exceptional leadership and team management skills, with a track record of building and leading high-performing teams.

• Excellent communication and interpersonal skills.

• If you are a results-driven marketing professional with a passion for cybersecurity and a proven track record of driving growth, we invite you to apply for the position of Digital Demand Director at Menlo Security. Join us in our mission to redefine cybersecurity and make a lasting impact in the digital landscape.

Our Compensation and Benefits

At Menlo Security, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $128,000-$192,000.

In accordance with NY, CO, CA, and WA law, the range provided is Menlo Security’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become Menlo Security shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance.

Menlo Security does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Menlo Security.

Menlo Security is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

MSGL-I4

Why Menlo?

Our culture is collaborative, inclusive, and fun! We have five core values: Stay Aligned, Get It Done, Customer Empathy, Think Creatively and Help Each Other Out. We believe in open communication, supporting new ideas, and sharing a mutual mindset of what we’re aiming to achieve together. There are tremendous opportunities to take initiative, implement new ideas, and have a hand in building a legacy.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

TO ALL AGENCIES: Please, no phone calls or emails to any employee of Menlo Security outside of the Talent organization. Menlo Security’s policy is to only accept resumes from agencies via Ashby (ATS). Agencies must have a valid services agreement executed and must have been assigned by the Talent team to a specific requisition. Any resume submitted outside of this process will be deemed the sole property of Menlo Security. In the event a candidate submitted outside of this policy is hired, no fee or payment will be paid.

Looking for more jobs near me. Find your favorite job now by visiting our jobs page.