GrowthAssistant is seeking a dynamic and detail-oriented Database Email Marketing Specialist. The role involves overseeing end-to-end email communications across five major listservs, ensuring audience segmentation, data centralization, and campaign optimization to support revenue and engagement goals. Collaborates with cross-functional teams to maintain email tools, ensure compliance (GDPR/CCPA), monitor KPIs, and advise on strategy, automation, and best practices.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.
The Benefits
- Work-from-home setup
- Paid holidays
- Health insurance
- PTO
- Training opportunities
The Role
- Oversee all aspects of email communication to external audiences (community members, subscribers) across 5 major email listservs as the final touchpoint
- Maintain list organization, leveraging automation and segmentation to ensure cross-pollination of lists
- Ensure that relevant personal information obtained from various lists is centralized and available for targeting purposes
- Maximize revenue opportunities on sponsored campaigns by collaborating with the branded editorial and integrated marketing teams
- Maintain documentation on Mailchimp, or other email client, and conduct periodic trainings for all team members
- Advise on overall campaign strategy and email marketing best practices for all key teams
- Identify and evaluate GDPR/CCPA/privacy compliance and ensure compliance across all lists
- Expand data collection efforts to ensure that we have a complete picture of open rates, clickthrough, and other key performance indicators
- Monitor audience and campaign KPIs, and provide regular reporting on subscriber growth, email health, etc. for all email stakeholders, as well as weekly/monthly performance analysis
- Evaluate current suite of communication tools, including Mailchimp, Mailmerge, and others, and make recommendations for changes as needed
The Requirements
- Email HTML authoring skills
- Experience with Mailchimp as well as other email tools in the space (Salesforce Marketing Cloud, Hubspot, Sailthru, etc)
- Experience reviewing, updating and scheduling digital campaigns that include copy, code, creative review
- Experience working with complex data structures and systems
- Intermediate experience with Google Sheets
Nice to Have
- Experience with Funnel or similar data management tool
- SQL or Business Intelligence experience (Looker, Power BI, Tableau)
- Experience with Sendgrid
Critical Soft Skills
- Ability to meet deadlines, adhere to fast response times, and highly detail-oriented
- Highly proficient in English speaking and writing
- Has exceptionally high attention to detail — you always double-check everything you do, and you make sure to follow the guidelines
- Is very thorough — obsessed with double-checking everything, testing, and making sure everything works properly
We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!
Job Type: Full-time
Benefits:
Schedule:
- 8 hour shift
- Monday to Friday
- Night shift
Work Location: Remote
