JOB SUMMARY FOR CONTENT ANALYST:

• This team is working a hybrid schedule - in the office every Monday and Wednesday

• The manager has requested local candidates only - fully remote candidates will not be considered for this position

RESPONSIBILITIES FOR CONTENT ANALYST:

• Coordinates, develops and maintains web sites that provide valuable information and tools and serve internal and external customers.

• Ensures a quality presentation of written and graphical web content, a positive web visitor experience and a competitive web presence in the marketplace.

• Coordinates the technical creation of innovative written, visual and audio content for internet pages so that the web site is appealing, informative and satisfying to the visitor and is competitive in the marketplace.

• Manages and publishes web content by interacting with marketing groups, legal, other divisions and the enterprise to maintain current and relevant product and service information.

• Analyzes existing data and content (print, electronic, survey data, etc.) to ensure that when used on the web, the content conveys a consistent tone and credible message to the online audience.

• Provides guidance and supports business partners and external vendors in the creation of web technologies and content to ensure that the John Deere and industry web standards are met in delivering a functional and dynamic site.

• Communicates with internal stakeholders to ensure the needs and goals of web projects are met.

REQUIRED EXPERIENCE FOR CONTENT ANALYST:

• Experience with content management system tools, such as Adobe, TeamSite, or WordPress –   MUST HAVE

• Proven experience with website creation and development

• Proficient in Microsoft™ Office (Word, Excel, PowerPoint, Outlook, Teams, Planner, OneNote)

• Experience creating and implementing training on digital tools and processes
• Ability to handle and track multiple projects and/or tasks

SKILLS AND QUALIFICATIONS FOR CONTENT ANALYST:

• Strong communication skills including writing, grammatical usage, persuasive copy, and style

• Project management experience

• Experience working and communicating within a fast-paced team environment

• Experience with Siteimprove, Acrolinx, or similar website optimization tools

• A digital publishing background is helpful

• Brand management/marketing experience is helpful as well

• Experience with Agile Kanban Methodology