Position: Content Specialist

Location: 100% Remote, USA

Duration: 6 months Contract

Industry preference: Healthcare and Wellness

Summary:

As part of Marketing Services organization, the Content Specialist is critical for how we help consumers and patients discover. Your work will be a key component in how we communicate the value we bring to healthcare via our market-level brands and many other sites of care.

Reporting to the Marketing Services Organization content team, the Content Specialist will assist in the development of content planning and creation of associated deliverables that support specific urgent care access points. As Content Specialist, you will play a vital role in shaping when/how/where content powers specific digital initiatives, market brand activities and service line strategies. You will help ensure this content is optimized and delivered appropriately to our end users/internal stakeholders in our divisions and other business groups, as well as help publish it directly to our audiences through a variety of channels, including web, social media and offline, as needed.

Content includes, but is not limited to, information specific to medical conditions and/or treatment, health and wellness-related material, marketing/sales copy, video and graphics/visuals. The position may also be responsible for generating and maintaining content appropriate for enterprise-wide internal communications and use in media relations/PR and “brand” storytelling.

GENERAL RESPONSIBILITIES

Write, curate, edit and map out messaging for multi-discipline use across a wide variety of channels (social media, email marketing, print, web/blogs, digital and offline advertising). Ensure appropriate brand tone and voice is employed throughout all deliverables.

In partnership with our creative services counterparts, merge written content with visuals/graphic design to create finished deliverables for specific use cases.

Distribute and/or publish content directly for available channels/distribution/fulfillment systems.

As needed, assist with the development, socialization and periodic updating of editorial calendars. Work with colleagues and other data sources to harness marketing intelligence and other insights to help sculpt our editorial planning.

Proactively translate content intended for clinical audiences for publication and/or presentation to consumer/patient audiences, ensuring timely delivery in line with company strategies.

Help establish corporate guidelines and standards around the use and accuracy of consumer/patient-facing content that is used by the enterprise.

Assist in refining content team operations – how/where content can be more effectively delivered to our internal stakeholders and direct to our consumer/patient audiences; develop or enhance review/approval processes with other teams to ensure strategic alignment and accuracy.

RELEVANT WORK

(Minimum amount of specifically related experience which is required to perform the role at this level.)

3-5 years

Basic qualifications:

Advanced writing and editing skills

Can distill complex clinical ideas into easy-to-understand language

Has a journalistic eye -- what makes the heart of a story?

Experience identifying “what’s good” – consistently, quickly lead the development of messaging and tactics that is likely to resonate per channel/audience demographic

Experience with developing and presenting an editorial calendar, creative concepts, and specific components within plans, programs or campaigns

Experience with creating/managing and delivering all forms of content (written, multimedia, print)

Experience in working with a multi-faceted department or agency, interfacing with different roles/functions (e.g., creative, strategy, digital, analytics)

Customer-service mentality, driven by a desire to help our stakeholders achieve excellence in marketing and communications

Experience using research/insights on how best to engage specific audiences, and to help us measure the impact of plans, programs and campaigns on consumer audiences, particularly in the digital space (web, social, apps)

Maintains exemplary professional interpersonal communication skills, is highly motivated, collaborates well with teams, and demonstrates exceptional customer relationship skills

Desired skills:

Experience with web content management or digital experience platforms

Experience with enterprise-level social media management platforms

Healthcare experience preferred

Business-to-consumer marketing, PR/journalism, agency, backgrounds preferred

Employee/corporate/internal communications experience helpful

Basic knowledge of SEO and paid search strategies

Stays up to date in current events and pop culture, especially topics relating to health and wellness

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