The California State Lottery is looking to fill Marketing Analyst I - Brand/Integrated Marketing

This position requires a current Marketing Analyst I exam. If you need to take the exam or if your score has expired, go to the web address below to gain list eligibility.

https://www.calcareers.ca.gov/JOBSGEN/0PBGC.PDF

This position is responsible for;

• Assist the Consumer Marketing & Advertising unit in the process of developing and implementing scheduled and special marketing/advertising programs during the year.
• Track, route, and proof various advertising campaign elements including, but not limited to, out-of-home, digital, and print advertising items
• Communicate current advertising campaign information to Engagement and retention Marketing for the Lottery’s digital properties.
• Responsible for routing documents/assets to the legal division for review and approval.

Job Description and Duties:

Under the supervision of the Brand Strategy & Integrated Marketing Manager II, and the Chief, Consumer Marketing & Advertising, with the Senior Marketing Specialist as lead, the Marketing Analyst I is responsible for reviewing advertising messages. In addition, this role is responsible for ensuring advertising campaign information is effectively provided to Online Marketing for the Lottery Website in a timely manner.

Desirable Qualifications:

• Bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
• At least one year of Marketing Analyst I experience or two years of experience performing marketing duties involving planning, development, and evaluation of short-term marketing projects in marketing and advertising at client/brand or agency.
• Basic knowledge of consumer/trade promotions, advertising, media, graphic design and copywriting aesthetics or related areas. Experience in marketing project management (brand, corporate agency or publisher side preferred).
• Strong interpersonal and communication skills. Experience partnering with internal and external stakeholders, monitoring project development, drafting proposals and gaining management approval.
• Ability to review and interpret marketing metrics/data and analytical information and translate it into actionable business results and recommendations. Ability to evaluate programs, draw sound conclusions and develop practical action plans.
• Ability to maintain marketing calendars, draft marketing updates/reports and provide input on strategic marketing assets. Ability to draft campaign close-out reports.
• Self-motivated, curious, and passionate about marketing, basic knowledge of current and emerging marketing and advertising strategies and tactics with a passion for learning and innovation.
• Ability to manage and track budgets.
• Experience with Microsoft programs including: Word, Excel, and PowerPoint.
• Bilingual skills are highly desirable, but not required.

For more information about this opportunity, its benefits, and instructions on how to apply -- click the Apply button.

Job Type: Full-time

Pay: $3,826.00 - $5,744.00 per month

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Remote