The HR Policy Association (HRPA) is the premier public policy organization for chief human resource officers (CHROs) representing major employers in the U.S. and globally. It unites these executives to enhance HR practices, create visionary HR strategies, and promote initiatives that drive job growth, employment security, and competitiveness. With approximately 400 influential corporations as members - employing more than 20 million people and holding a market capitalization of over $7.5 trillion - the Association plays a vital role in shaping public policy and advancing the HR profession.

The Association was established in 1968, under the name Labor Policy Association, by a small group of top human resource executives from large manufacturing companies. Its original purpose was to assist those companies in managing their labor relations, the top concern of human resources heads of that period. Within ten years, under the leadership of founder, Jeffrey C. McGuiness, the Association became a highly respected public policy advocacy organization providing thought leadership in all areas of labor and employee relations public policy issues. In the decades since, the Association has solidified its role in the Washington, D.C. policy arena through a staff with substantial expertise in those areas. This has been complemented by drawing upon experts within its member companies who have an understanding of the potential impact of policy changes on their operations and substantial growth in the Association's focus on human resource strategies as its members’ roles have evolved.

The HR Policy Team manages the day-to-day operations with help and insights from the Association's Board of Directors and Executive Committee.

The Association’s work is guided by five core values:

1. Our Members Come First: Our reputation as Washington, D.C.'s premier solutions-oriented thought leader on HR policy and practice issues and developments stems from our steadfast commitment to representing and advocating for the views of our members.
2. Unbiased and Forward-Thinking Solutions to the Challenges Facing Today’s CHRO: Leveraging the combined experience of our member CHROs and their teams, HR Policy provides policymakers with a direct connection to the views and experiences of the world's largest employers, with the goal of creating workable and pragmatic solutions to the most important policy issues facing CHROs today.
3. Act with Integrity: Our work on HR policy and practice developments is consistent, honest, and clear, representing the collective views of the Association's approximately 400 members.
4. Promoting an Accessible and Inclusive Community: Our resources and community of peers are open and welcoming to all members; we will continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our membership.
5. Collaborate and Communicate Openly: We work together with our members and outside groups to advance the HR profession and advocate for members, regardless of political affiliation.

Unique in its focus on senior HR executives from Fortune 500 companies, the HR Policy Association has been a leader in addressing critical workplace issues since its founding in 1968. It continues to tackle emerging challenges, such as executive compensation, national labor relations and health care reform.

Purpose of the Position

The HR Policy Association—the professional community for Chief Human Resource Officers and senior HR leaders—is seeking a visionary and strategic Vice President of Marketing & Communications to execute the organization’s marketing and communications strategy. This role will be responsible for strengthening the Association’s voice and visibility across all key audiences, including current and prospective members, employees, policymakers, HR industry stakeholders, media, and the broader business community.

Reporting to the Head of Member Experience, the Vice President will oversee both external and internal communication efforts to enhance the Association’s brand, drive membership growth and retention, and advance the Association’s thought leadership and public policy priorities.

Key Responsibilities

Strategic Leadership

1. Develop and execute a comprehensive, integrated marketing and communications strategy that advances the mission and goals of the HR Policy Association.
2. Serve as a trusted advisor to leadership team on branding, reputation management, public relations, and stakeholder engagement.
3. Ensure consistency of message and voice across all communication platforms and audiences.

External Communications & Marketing

1. Build and strengthen the Association’s visibility and influence with media outlets, industry publications, policymakers, business influencers, and strategic partners.
2. Oversee branding, messaging, and positioning to ensure the HR Policy Association is recognized as the leading authority and community for senior HR leaders.
3. Design and implement marketing campaigns and content strategies to attract and retain members.
4. Lead digital strategy, including website, social media, newsletters, podcasts, blogs, and other channels that communicate the Association’s value proposition.

Policy, Public Affairs & Media Engagement

1. Partner closely with outside PR firm to craft impactful communications that amplify the Association’s policy agenda and increase visibility among lawmakers, regulators, and business leaders.

Internal Communications & Employee Engagement

1. Lead internal communications to ensure employees are well-informed, engaged, and aligned with the Association’s strategic priorities.
2. Create and promote tools and channels that support a culture of inclusion, transparency, and collaboration within the organization.

Member Communications & Engagement

1. Oversee strategies that ensure clear, compelling, and timely communications with existing members to enhance engagement, satisfaction, and participation in Association activities.
2. Develop targeted campaigns, storytelling, and value-driven messaging to convert prospective members into active participants.
3. Partner with membership, events, and programmatic teams to drive cross-channel communication that fuels engagement and growth.

The Candidate

Experience and Professional Qualifications

1. Experience in marketing, communications, public affairs, or brand management, ideally in an association, membership organization, or mission-driven nonprofit.
2. Proven success in developing and executing integrated marketing and communications strategies that drive membership growth, stakeholder engagement, and thought leadership.
3. Knowledge of HR, workforce policy issues, or executive networks a plus.

Skills and Competencies

1. Strong media relations experience and established networks in business and/or HR-related outlets preferred.
2. Superb written and verbal communication skills, with the ability to adapt tone and style for diverse audiences such as employees, members, policymakers, and the media.

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