About Skaled:

Skaled is a modern sales-consulting firm that helps companies increase the efficiency and effectiveness of their sales organization with the use of sales technology. Skaled’s sales experts serve as a team extension to tackle and solve people and process challenges with technology. We generate double digit revenue growth for our clients while creating a healthier and more profitable sales and marketing organization in the process.

We help today's leading companies implement best in class sales and marketing processes and technology to drive real results.

www.skaled.com

The Position:

First and foremost you are passionate about creating the future of Sales.

A Sequence Expert is expected to be an expert in lead generation and has a strong passion for modern outbound and inbound methodologies.

They have spent the last 3+ years of their career working with hyper growth B2B SaaS companies helping them to build high performing lead generation machines

As a Sequence Expert highly skilled in

• Orchestrating modern outbound & inbound sequences
• Scripting high-value prospect interactions
• Assessing performance data in engagement tools (ie. Outreach Salesloft, etc.)
• A/B testing sequences and messaging with regular strategy and content optimization
• Working collaboratively with Sales Leadership, FLMs, and ICs
• Managing complex projects and timelines

Responsibilities:

Client Collaboration and Needs Assessment:

• Collaborate with clients to gain a thorough understanding of their target audience, buyer personas, and pain points.
• Understand current process for creating and optimizing sequences today
• Conduct comprehensive needs assessments to identify the specific goals and objectives for the outbound and inbound sequences.
• Gather and analyze market research, competitor insights, and industry trends to inform sequence development strategies.
• Develop a deep understanding of clients' products, services, value propositions, and competitive advantages.

Sequence Development and Optimization:

• Design and develop customized outbound sequences that incorporate email, phone, social media, and other relevant channels.
• Craft engaging and compelling messaging that resonates with prospects and addresses their pain points and challenges.
• Develop inbound sequences that attract and engage prospects through valuable content, targeted messaging, and timely follow-ups.
• Continuously optimize and refine sequences based on performance metrics, A/B testing, and client feedback.

Sales Training & Enablement

• Conduct training sessions and workshops to educate sales representatives on the utilization and benefits of the sequences
• Provide ongoing coaching and office hours support to sales teams to ensure effective adoption and implementation of the playbooks.
• Collaborate with sales enablement and training teams to develop training programs and resources that align with the sequences
• Regularly assess the impact of the sequences on pipeline development and sales and provide feedback and recommendations for refinement.

Client Relationship Management:

• Build strong relationships with clients, acting as a trusted advisor in the development and implementation of sequences
• Conduct regular check-ins, gather feedback, and provide guidance and recommendations based on clients' unique needs.
• Collaborate with clients to align the sequences with their sales strategies, goals, and target markets.
• Stay updated on industry trends, best practices, and emerging technologies related to lead generation.

Qualifications:

• At least 1 year consulting experience either as a freelancer or working for sales consulting company
• Minimum of 3 years in an individual contributor sales and/or SDR role, with a focus on outbound and inbound sequence development.
• Proven expertise in developing effective outbound and inbound sequences that drive business closures.
• Strong understanding of sales processes, buyer personas, and pain points across various industries.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and content.
• Analytical mindset with the ability to track and interpret performance metrics.
• Proficiency in sales and marketing automation tools, CRM
• Exceptional project management skills with the ability to manage multiple projects simultaneously

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