Your Role

As the News Center Editor, Principal you will lead and manage the Blue Shield of California News Center. We are seeking a savvy editor and wordsmith to join our communications team. Reporting to the Director, Communications and Content, you will be a part of our Communications, Citizenship and Reputation team, responsible for collaborating with stakeholders, inside and outside the company, to tell Blue Shield’s story. To succeed in this role, you should be an excellent communicator, who is able to build strong rapport and trust among colleagues and clients.

Your Work

In this role, your core responsibilities are:

• Manage all aspects of Blue Shield of California’s News Center, including strategy, editorial calendar, writing, editing, interviewing, proofreading, and publishing on the web platform; Grow News Center subscribers and audience by leveraging search engine optimization (SEO) and other promotional tools to drive traffic and engagement
• Lead the Breaking News Team, identifying opportunities for Blue Shield’s thought leaders to speak to the news of the day; collaborate with our Creative Communications Team to create a variety of storytelling tools – such as infographics, video, photography – to enhance storytelling
• Manage and grow our team of freelance writers; provide editorial guidance to colleagues and edit their content
• Gather, analyze and report quarterly and annual performance metrics to improve content and engagement strategies; monitor digital communication trends to enhance News Center design (with developer support) and ensure strong UX (user experience)
• Lead creation and production of Blue Shield’s annual Mission Report
• Partner with executive leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield of California priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences, including employees, providers, brokers, public officials, opinion leaders, regulators, consumers and media
• Create employee communications that provide clarity, confidence and connection to our mission, strategy and leadership team
• Design executive visibility programs to build our brand and reputation and develop message platforms to ensure we tell a consistent story
• Oversee, develop and/or support corporate communications campaigns and strategies on corporate priorities. Writes, edits and/or approves, disseminates and coordinates messaging on issues or programs for use by all communications representatives in the company, including talking points, FAQs, statements, news releases, blog posts, presentations, letters, alerts and other documents

At Blue Shield of California we are parents, leader, students, visionaries, heroes, and providers. Everyday we come together striving to fulfill our mission, to ensure all Californians have access to high-quality health care at a sustainably affordable price. For more than 80 years, Blue Shield of California has been dedicated to transforming health care by making it more accessible, cost-effective, and customer-centric. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 6,800 employees, more than $20 billion in annual revenue and 4.3 million members. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have a positive impact on California communities. Blue Shield of California is headquartered in Oakland, California with 18 additional locations including Sacramento, Los Angeles, and San Diego. We're excited to share Blue Shield of California has received awards and recognition for LGBT diversity, quality improvement, most influential women in corporate America, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we're striving to make a positive change across our industry and the communities we live in , Join us!

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