Ferguson is searching for a Marketing Strategist for the HVAC District to support customer marketing and sales enablement programs for our trade customer audiences. This position will be highly cross-functional and work closely with districts and leadership across the company to leverage marketing resources to reach target audiences, find opportunities for customer and category growth, and develop strategies to help the business succeed.

The role will handle a wide range of marketing tactics such as promotions, events planning, advertising and digital media, placing our customers’ needs at the forefront of our marketing initiatives.

Location:

This is a remote role. Our ideal candidate would be located in the central time zone.

Responsibilities:

• Lead and implement marketing initiatives for HVAC customer audiences including, but not limited to, content development, social media, print collateral, email marketing, customer events, and other district marketing efforts with the goal of growing business at the district level.

• Develop marketing strategies for assigned district through marketing initiatives and activities focused on existing customer growth and new customer acquisition.

• Cultivate relationships with district leadership and suppliers to support the business plan and sales growth strategy.

• Develop marketing programs and sales promotions to promote customer retention and growth.

• Implement product promotions and campaigns including digital and print sales enablement materials, social media, email marketing and digital content.

• Work with internal design, media, and production teams to develop marketing materials and promotions including print/sales collateral, social media, digital signage, web content, email, promotion/merchandising and direct mail for sales associates and customer engagement.

• Cultivate customer partnerships through utilization of new technologies, value-added services and digital services with third parties.

• Measure, review and report outcomes of promotional activities to ensure effective use of funds, performance against program critical metrics and efficient use of resources and tactics.

• Proactively design and adjust marketing plans to meet changing markets and conditions.

• Leverage vendor-provided marketing funds for promotional programs, customer engagement and marketing tactics for assigned district.

• Handle internal communication with sales teams to ensure awareness of customer marketing initiatives and available assets.

• Collaborate with operations and sales teams to identify new tools, training materials, in-store collateral (i.e., signage, POP, etc.) and customer engagement opportunities.

• Promote and maintain corporate identity, brand and design standards, and the enterprise value proposition and expand brand recognition and awareness of Ferguson.

• Prepare and present monthly marketing reviews for assigned district and assist in preparation for other marketing team and business meetings.

Qualifications:

• Bachelor’s Degree in marketing or related field or equivalent channel marketing work experience.

• 5-7 years’ experience in marketing, ideally in the trade industry.

• HVAC experience a plus.

• Possess strong oral and written communication skills and the ability to work both independently and within a team.

• Highly organized and thrive working in a fast-paced, ever-changing environment.

• Ability to manage multiple projects with excellent attention to detail and on-time delivery.

• Proficiency in MS Office a requirement; Outlook, Teams, Excel, SharePoint, Power BI, PowerApps, etc.

Ferguson is dedicated to providing meaningful benefits programs and products to our associates and their families—geared toward benefits, wellness, financial protection, and retirement savings. Ferguson offers a competitive benefits package that includes medical, dental, vision, retirement savings with company match, paid leave (vacation, sick, personal, holiday, and parental), employee assistance programs, associate discounts, community involvement opportunities, and much more!

Pay Range:

$4,799.70 - $7,791.30

Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.

This role is Bonus or Incentive Plan eligible.

The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.

Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

Equal Employment Opportunity and Reasonable Accommodation Information

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