At Atlas Injury to Health, we’re more than just a chiropractic clinic – we’re a wellness community dedicated to empowering individuals and families to live healthier, happier lives. Our mission is to inspire and guide our patients on their journey toward optimal health. Now, we’re seeking an energetic, creative, and strategic Marketing Director who is passionate about health and wellness to amplify our impact and grow our patient community.

Position Overview:

Are you a marketing leader who thrives on creating strategies that genuinely connect with people? Do you have a passion for growing patient communities and engaging with a like-minded, wellness-focused team? As our Marketing Director, you’ll be the driving force behind every patient touchpoint, from their first interaction to long-term care. You’ll lead our internal, external, and digital marketing efforts with a sharp eye on increasing new patient flow and building lasting relationships with those we serve. This is your opportunity to lead with innovation, make a real impact, and take our community to new heights.

Key Responsibilities:

● Strategic Vision & Execution:

○ Craft and implement a powerful, data-backed marketing strategy to attract new patients and foster deep connections with existing ones.

○ Set quarterly and yearly goals for patient growth and retention, maintaining a strategic budget to drive results.

○ Analyze patient demographics, local market trends, and the competitive landscape to continuously refine and elevate our marketing approach.

● Internal Marketing – Building Community Within:

○ Create engaging campaigns that make patients feel part of our health-focused family, boosting loyalty and driving referrals.

○ Design programs that nurture and educate patients on the full benefits of chiropractic care.

○ Collaborate with our team to ensure seamless integration of internal campaigns, enhancing the patient experience every step of the way.

● External Marketing & Community Connection:

○ Represent Atlas Injury To Health at local events, lunch and learns, other external events, expanding our presence and making meaningful connections in the community.

○ Cultivate partnerships with local businesses, health professionals, and organizations to create lasting alliances that generate patient leads.

○ Organize workshops, wellness talks, and community events that bring people together, spotlighting the incredible benefits of natural health.

● Digital Marketing – Engaging Patients Online:

○ Lead our online presence with creative campaigns across social media, email, and our website to captivate and connect with potential patients.

○ Maximize reach and effectiveness with SEO strategies, targeted ads, and retargeting to continually attract new patients.

○ Ensure every digital interaction aligns with our brand’s voice and connects deeply with our audience through compelling stories and visuals.

● Performance Analytics – Tracking Success:

○ Measure, analyze, and report on marketing effectiveness to drive continuous growth and improvement.

○ Set up regular check-ins and tracking for key metrics like patient volume, retention, and campaign ROI.

○ Keep our marketing on the cutting edge by staying up-to-date with healthcare trends, new tools, and patient engagement strategies.

Who You Are:

● A strategic thinker with 3-5+ years of experience in marketing, ideally within healthcare or wellness industries.

● A relationship builder who knows how to connect with community members, businesses, and health organizations.

● Skilled in digital marketing tools (Google Analytics, social media management, CRM software) and experienced in driving new patient acquisition and retention.

● An excellent communicator with a knack for storytelling that resonates with people on their health journey.

● Creative and data-driven – you know how to blend analytical thinking with imaginative campaigns that bring results.

Why Join Us?

● Compensation: Competitive salary with exciting performance-based bonuses.

● Professional Development: Ongoing opportunities for growth, including healthcare marketing training and certifications.

● Culture & Values: Join a warm, values-driven team committed to making a difference in people’s lives every day.

● Wellness Perks & Benefits: Enjoy health benefits, paid time off, and a work environment that values work-life balance and employee well-being.

How to Apply:

Ready to lead marketing efforts that truly matter? To join our team, please submit your resume and a cover letter sharing your most successful marketing campaigns, why patient-centered marketing excites you, and how you envision making a difference with us.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

1. 401(k) matching
2. Paid time off
3. Professional development assistance

Work Location: Hybrid remote in Winter Garden, FL 34787

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