Hayward Industries. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment globally, with a significant presence in the commercial pool market that is continuously growing.
Headquartered in Charlotte, North Carolina, Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment, including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control, and energy solutions at our company-owned facilities in North Carolina, Tennessee, Arizona, Rhode Island, Spain, and China. We have distribution facilities in France, Canada, and Arizona.
For nearly 100-years, Hayward has been enhancing pool ownership by manufacturing cutting-edge, advanced pool and spa equipment. Hayward listens to our customers' needs and ensures they are implemented during the design and manufacturing process. The goal is to become the preferred brand of choice with every residential and commercial swimming pool and spa.
We are seeking a creative and talented Marketing Content Creator to join our dynamic marketing team. The ideal candidate will be responsible for producing high-quality, engaging content that aligns with our brand's voice and marketing goals. This role involves capturing and editing both video and photo content to leverage across our various social, digital and print platforms. The Marketing Content Creator will collaborate closely with the marketing, design, and product teams to align on deliverables and ensure the content is consistent with our brand standards.
This position will be located at 1415 Vantage Park Drive, Suite 400, Charlotte, NC 28203. Successful candidate will work onsite at this Charlotte location with our growing team! This is not 100% remote position.
Responsibilities:
- Photography: work closely with our marketing, sales and pro duct management team to capture dynamic, engaging and professional photos of Hayward’s products as well as our customers’ pools and spas. The role will include travel to various on-site locations to capture these photos, as well as time in various studios around the country.
- Videography: in addition to photography requirements, this role will be responsible for capturing highly engaging video content to use across various social, digital and training platforms.
- Content editing: the Marketing Content Creator will be responsible for the final delivery of photo and video assets. The right candidate will have a strong content editing background, with proficiency in the latest professional photo and video editing software.
- Copywriting: the position will work collaboratively with the marketing, product and sales teams to develop copy to accompany the digital assets created for social, print and digital delivery.
- Event Coordination: this position will help coordinate and administer the trade show activities and events, working closely with the Senior Trade Event Marketing Manager and the marketing team.
- Proactive Engagement: the successful candidate will be expected to work proactively with the Marketing and Creative teams, anticipating photography and videography content needs ahead of key deadlines and deliverables.
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Experience: 2+ years of experience in content creation, marketing, or a similar role with a strong emphasis on photography and videography.
- Skills:
- Photography and videography experience.
- Photography and videography editing software.
- Exceptional writing, editing, and proofreading skills.
- Proficiency with social media platforms and tools.
- Familiarity with content management systems (CMS) and marketing automation tools.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines.
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