Marketing and Social Media Content Specialist

Location: Remote (US time zones)

Experience: 7+ years

Hours Per Week Available: 25 -35 hours per week. This role will start as a contract with the intention of going full-time in the near future.

Compensation: $50 - $65/hour

About The Role

Our client is building intelligent, human-centered solutions that help these organizations thrive—combining the promise of AI with a deep understanding of how people and communities work. Founded by experienced leaders in technology, product strategy, and go-to-market execution, they are ready to scale.

They’re looking for a visionary Marketing and Social Media Specialist to build their brand presence and drive user acquisition through compelling, AI-enhanced content. You'll create viral social content, write technical blog posts, produce educational webinars, and develop marketing campaigns that showcase the power of their AI platform to developers and business users.

What You'll Create

Social Media & Community

1. Produce viral social content (Twitter/X, LinkedIn, TikTok, YouTube Shorts) that drives engagement
2. Create AI-generated visuals, videos, and interactive content using cutting-edge tools
3. Build and nurture developer communities on Discord, Reddit, and specialized forums
4. Live-tweet conferences, product launches, and industry events with real-time engagement

Educational Content & Thought Leadership

1. Write in-depth technical blog posts about AI trends, tutorials, and use cases (2-3/week)
2. Produce weekly webinars and demos showcasing product capabilities and best practices
3. Create comprehensive guides, whitepapers, and case studies for different user segments
4. Develop video content including product tutorials, customer stories, and behind-the-scenes content

Campaign Development & Execution

1. Launch integrated marketing campaigns across multiple channels with clear ROI metrics
2. Collaborate with product and sales teams to create compelling product marketing materials
3. Design and execute influencer partnerships with AI researchers and industry leaders
4. Create email marketing sequences that convert trial users to paid customers

Requirements

Content Creation Expertise

1. 7+ years of experience in digital marketing, content creation, or developer advocacy
2. Proven track record of creating viral content and building engaged online communities
3. Expert knowledge of social media platforms, algorithms, and growth strategies
4. Experience with AI content creation tools (Midjourney, Runway, ChatGPT, Claude)

Technical Marketing Skills

1. Ability to understand and explain complex technical concepts to diverse audiences
2. Experience marketing to developers, data scientists, or technical decision makers
3. Proficiency with marketing tools (HubSpot, Mailchimp, Google Analytics, Mixpanel)
4. Basic understanding of AI/ML concepts and ability to create accurate technical content

Creative & Analytical Balance

1. Strong writing skills with ability to adapt tone for different platforms and audiences
2. Data-driven approach to content optimization and campaign performance analysis
3. Creative problem-solving skills and ability to identify emerging trends and opportunities
4. Project management skills to handle multiple campaigns and deadlines simultaneously

Startup DNA

1. Comfort with rapid iteration, experimentation, and learning from failures
2. Self-starter mentality with ability to work independently and take ownership
3. Collaborative approach to working with cross-functional teams (product, sales, design)
4. Growth mindset and excitement about scaling marketing efforts 10x

Preferred Experience

1. Experience at AI/ML companies or creating content about emerging technologies
2. Background in developer relations, technical writing, or B2B SaaS marketing
3. Video production and editing skills (Adobe Premiere, Final Cut Pro, or similar)
4. Public speaking experience and comfort presenting to large audiences
5. Previous startup experience, especially early-stage (seed to Series B) companies

Content Portfolio

Blog & Long-Form

1. Technical tutorials and how-to guides that rank for high-value SEO keywords
2. Industry analysis and trend reports that position company as thought leader
3. Customer success stories and detailed case studies with measurable outcomes
4. Product announcements and feature deep-dives with clear value propositions

Social & Video

1. Short-form videos (TikTok, Reels, YouTube Shorts) that explain AI concepts simply
2. Live streaming sessions for product demos and community Q&As
3. Podcast appearances and hosting industry expert interviews
4. Conference presentations and workshop facilitation

Success Metrics

1. Brand Awareness: Social media growth (followers, engagement, reach, virality)
2. Lead Generation: Content-driven signups, demo requests, and trial conversions
3. Community Building: Developer community growth and engagement metrics
4. Thought Leadership: Industry recognition, speaking opportunities, and media mentions

Tools & Platforms

1. AI Tools: ChatGPT, Claude, Midjourney, Runway, Stable Diffusion, ElevenLabs
2. Content Creation: Canva, Adobe Creative Suite, Figma, Loom, OBS Studio
3. Social Media: Buffer, Hootsuite, Later, native platform schedulers
4. Analytics: Google Analytics, Mixpanel, Amplitude, social platform insights
5. Marketing: HubSpot, Mailchimp, Typeform, Calendly, Zoom

If this sounds like you, send your resume for immediate consideration to Adam@PeopleConnectStaffing.com

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