The Enrollment Manager reports directly to the Associate Director of Enrollment Solutions and drives the recruitment & admissions processes with the goal of accurately and efficiently identifying and admitting young adults who are the best fit for Year Up’s program. The Enrollment Manager will develop relationships and correspond with prospective students, coordinate advertising and social media campaigns, lead information session presentations and assist in building and managing relationships with college/employer partners, local schools and community-based organizations across the area to steward interested applicants into our admissions process who are strongly aligned with our programmatic outcomes.
To be successful in this role, you will thrive in a fast-paced, dynamic organization where you can leverage your relationship building and public speaking skills to draw highly qualified prospective students to the Year Up program. The ideal candidate will be detail-oriented, possess superior communication skills, skilled at relationship building, familiar with the local community, and enthusiastic about Year Up’s mission.
The Enrollment Manager will also have the opportunity to interact with students as a mentor, group facilitator, and advocate in building a positive educational environment.
KEY RESPONSIBILITIES:
Recruitment
- In partnership with the Recruitment team, develop and implement a recruitment plan to effectively build a strong pipeline of prospective students for each class
- Cultivate and coordinate relationships with our community college/employer partners to identify prospective applicants
- Build and maintain relationships with local high schools, community-based organizations and other groups that work with young adults from a full range of local communities to increase the pipeline of interested qualified candidates
- Engage with prospective students through email, phone, text message, and in-person
- Create and oversee a social media strategy to target high-potential candidates
- Manage online and print ad placement for recruitment purposes
- Host information sessions for interested candidates and present compelling information about Year Up’s program offerings
- Manage the development and distribution of Year Up admissions collateral to local organizations
- Organize and implement recruitment events
- Oversee the implementation and monitor the success of the student ambassador program
- Develop partnerships with community-based organizations and other partners that provide social services and student resources
Student Assessment/Admissions
- Lead the team in admitting and enrolling of a full class of students
- Create and manage the admissions calendar and ensure the implementation of all associated steps
- Engage students at every stage of the admissions pipeline, with the goal of transforming prospective students into applicants, and applicants into enrolled students
- Conduct one-on-one interviews and psychosocial assessments with prospective students as part of the admissions process
- Facilitate Decision Forums and student on-boarding
- Serve as a point of contact for potential applicants
- Facilitate enrollment process with our college/employer partner, as applicable
- Provide excellent customer service to every prospective student via phone and in-person
- Work closely with Recruitment team to ensure strategic alignment and pipeline updates
Database & Document Management
- Analyze and manage data to design and produce regular reports that track, document and measure recruitment & admissions progress; make appropriate recommendations for future initiatives based on program needs
- Enter data, manage reports and ensure data integrity within Year Up’s national database (Salesforce.com)
- Liaise with key partners to obtain student information
- Develop proficiency in Salesforce.com report generation and usage to track recruitment statistics and inform improvements to the recruitment process
- Track the weekly progress towards admissions & recruitment-related goals
- Ensure proper usage of Year Up database and systems to ensure the most efficient storage of information and utilization of data
Partner Liaison (as applicable – will depend on individual site)
- Serve as a conduit between the college (enrollment and financial aid offices)/employer-based team and Year Up program staff
- Manage day-to-day relationship(s) with the employer/college partner ’s administration (enrollment management, admissions, financial aid, operations, human resources, project lead, etc.) to oversee on-site recruitment and ensure that enrollment and financial aid information is up-to-date
- Ensure that all of the employer/college partner’s enrollment objectives are integrated into project plans, data collection, and outcomes measurement
Site Team/Learning Community Member
- Serve as a coach/mentor for a small number of current students
- Join and sometimes facilitate weekly group sessions with students
- Participate in staff meetings and trainings
This position may require occasional attendance at weekend or evening events
QUALIFICATIONS:
- 3-5 years of professional experience preferred, preferably in recruitment, admissions, enrollment, and/or partnership development
- Experience creating and managing social media campaigns to drive results
- Pipeline management experience preferred
- Previous customer service experience (cold calling experience a plus)
- Community outreach and public speaking experience
- Ability to assess student's social-emotional needs
- A high level of detail-orientation, and an analytical focus on process
- Effective communication skills with strong follow up
- Strong attention to detail and ability to self-start
- Ability to connect quickly and authentically with people
- Experience managing and working with external stakeholders
- Strong work ethic and positive attitude, with a willingness to be flexible
- Professional and resourceful style with the ability to work independently and as part of a team
- Experience working with young, ethnically diverse populations
- Evidence of cultural sensitivity in past employment and life experiences
- Proficiency in Microsoft Office suite required
- Knowledge of Salesforce.com preferred
- A passion for working with young adults, an unshakable belief in their potential and a strong commitment to the mission of Year Up
- Understanding of the Opportunity Divide and its drivers
- Commitment to diversity and inclusion
Salary Range: $48,600 - $56,667
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