Ready to join a fun accessories brand with consistent growth and innovation? New York-based company, Velvet Caviar is looking for a rockstar Email and SMS Marketing Manager who will be responsible for planning and sending all email and SMS campaigns to our website visitors. You’ll play a vital role in converting customers, launching new products, driving reviews, increasing lifetime value, and much more. This is a great opportunity to become a key player in the continued growth of a popular e-commerce brand.

The ideal candidate loves marketing, thinks creatively, and strives for greatness. As a remote employee, you’ll still work closely with the New York-based managers responsible for content creation and campaign deployment. However, if you’re local to New York, we’d invite you to join us in the office!

About Us:

Velvet Caviar is a leading tech accessories brand with over 1+ million social media followers; established in New York in 2014. We’re mostly known for pioneering the tech accessories market with our fashionable prints and technological innovations. Velvet Caviar products can be found in national retailers and on thousands of celebrities and influencers worldwide. Join our mission to become the #1 fashion tech accessory brand!

Learn more on our Instagram at @velvetcaviar and our website, velvetcaviar.com.

What you’ll do:

1. KPIs for this position are revenue, subscribers, engagement, and efficiency growth
2. In partnership with the Marketing Manager, plan a monthly campaign calendar for email & SMS
3. Responsible for building and scheduling 2-3 email & SMS campaigns each week
4. Continuously testing (split tests, win outs, etc) + reporting for new campaign concepts
5. Continuously optimize existing email & SMS automated flows with new tests each month
6. Oversee Klaviyo and Attentive accounts, monitoring performance, new features, and costs
7. Collaborate with designers to concept and test new creatives for emails + flow designs
8. In-depth leadership performance reporting each month with results + recommendations
9. Conduct industry and competitive market research on new strategies and tactics
10. Maintaining list quality through detailed checks and list scrubbing

Requirements:

1. Bachelor's Degree in Marketing or a relevant major
2. 5+ years of experience in e-commerce email marketing with 7-8 figure attributed revenue growth
3. Expert in Klaviyo, Attentive, and Shopify platforms with the ability to leverage their full potential
4. Proficient in strategizing and executing email marketing campaigns, including flows and customer journeys
5. Strong understanding of UX design and email design directive skills for today’s consumer
6. Strong website conversion rate optimization skills and direct-to-consumer psychology
7. Strong analytical skills with the ability to interpret data and make informed decisions
8. Excellent communication and leadership skills to effectively manage and collaborate with remote teams
9. Ability to work remotely on a full-time basis, managing your time effectively to meet deadlines and objectives
10. Bonus: Experience managing loyalty and referral programs

Perks:

1. Be a key player in a quickly growing brand!
2. Competitive Salary
3. Annual Performance Bonuses
4. Fully remote job
5. PTO Days + Specified Holidays Off
6. Strong career growth opportunity

Velvet Caviar is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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