In order to qualify for this position, resumes must provide sufficient experience and/or education, knowledge, skills, and ability to perform the duties of the position. Applicant resumes are the key means for evaluating skills, knowledge, and abilities as they relate to this position therefore, applicants are encouraged to be clear and specific when describing experience.

Incumbent manages the N94P online and digital footprint, executes digital and email promotional campaigns, and conducts market and product research to identify the best ways to reach FFR customers through digital outlets.

Duties include but are not limited to:

• Ensures the consistency and accuracy of N9 Website content, supports HQ and regional N9 marketing staff/content contributors, and identifies digital media solutions, which will enhance N9 region/installation marketing ability to support the Fleet, Fighter and Family.
• Plans, develops, and executes all social media, web and mobile aspects of N9 programs' strategic marketing campaigns including establishing and maintaining relationships with HQ program directors and key staff (internal and external audiences) with an overall goal of increasing Navy-wide awareness of FFR programs through Web-based mobile and digital communications and emerging technology, either individually or in cooperation with N94P.
• Develops recommendations for improving the marketing strategy based on analysis of feedback from affected or interested audiences; and communicating with field FFR professionals.
• Develops and manages digital content and media deliverables by way of linear and non-linear web-based applications (e.g. content management systems (CMS), databases, social and interactive multimedia, etc.). Includes the proper integration of coding, graphics, editing, aesthetics, visual congruity, confidentiality, and controlled content.
• Maintains current Web/Mobile system information through online and offline digital application systems; coordinates with development contractor on content and digital application updates, and mobile applications and updates; and provides suggestions for implementation of new methods, strategies and ways of communicating with customers.
• Conducts studies to determine end-user and hardware/software requirements, and to recommend courses of action to achieve product/service desired output in support of the management of digital content.
• Coordinates with Navy News Service, Defense Media Activity, and Navy Chief of Information on the development of digital media communications plan elements.
• Ensures N9 success stories are communicated to Navy leadership, as well as internal and external media.
• Coordinates with the CNIC Public Affairs Officer (PAO) to identify, develop and facilitate relationships between local and regional media outlets outside the Department of Defense.
• Works with PAO to engage CNIC region/installation PAOs in promoting N9 programs.
• Ensures FFR brand and messaging standards are maintained on all digital media solutions.
• Provides technical content support, training and service to HQ and regional/installation N9 marketing staff and content contributors.
• Provides expert support on matters relating to web communications to increase awareness, interest and desire that will guide FFR leadership in influencing action, conviction and commitment from its customers.
• Uses a variety of digital marketing techniques to share information about N9 programs with customers, including social media platforms, mobile instant messaging, wireless text messaging, electronic newsletters, digital advertisements, podcasts, and other interactive technologies.
• Maintains and enhances N9 programs' websites presence, in compliance with DoD and Department of the Navy policies.
• Updates websites internally using content management systems.
• Performs regularly scheduled digital media, social media and site audits to find, diagnose and report or repair website issues, including broken links (both internal and external), typographical errors, and formatting inconsistencies.
• Builds relationships with CNIC N9 region/installation marketing directors for their assistance in disseminating digital marketing tools.
• Regulates and manages access rights of HQ and/or field staff users accessing the content management systems.
• Updates and maintains websites/mobile solutions and assists with data validation and data entry.
• Presents ideas orally and in written materials in new ways that will increase understanding among publics with varying levels of comprehension of N9 programs.
• Identifies analytics and user experience measurement mechanisms and metrics, and creates methods of reporting and tracking in order to analyze the effectiveness of N9 digital marketing efforts.
• Prepares and presents reports as required.
• Conducts research and makes recommendations based on findings to the Branch Head related to digital media communications and software.

Requirements

Conditions of Employment

• Must pass all applicable records and background check.
• Must successfully pass the E-Verify employment verification check. Any discrepancies must be resolved as a condition of employment.

Qualifications

Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs.

To be qualified for this position, candidates must possess the required specialized experience. Specialized experience is defined as: 4 years' specialized digital media marketing, communications, public affairs or related experience (I.e. managing a company's online and digital footprint; executing digital and email promotional campaigns; and/or conducting market and product research to identify the best ways to reach customers through digital outlets).

A qualified candidate possess the following:

• Knowledge of the mission, goals, and principles associated with the management of the N9 programs, as well as strong marketing connections, resourceful networking and information-gathering skills.
• Knowledge of established DoD, DON, and CNIC policies, procedures and instructions that impact N9 programs' mission.
• Knowledge of DoD, DON and CNIC-mandated communication requirements, including media relations, internal media, social media, website policies, and community relations.
• Knowledge of digital marketing principles and awareness of the latest trends in customer outreach.
• Knowledge of website/mobile solutions best practices and emerging trends/technologies.
• Knowledge of effective strategic communications principles and practices.
• Knowledge of software programs and content management systems.
• Knowledge of website and mobile coding.
• Knowledge of grammar and media style guide requirements.
• Knowledge of desktop publishing, content management systems, graphic design, digital photography, and video software programs, and other software programs, in order to be able to prepare or coordinate the production of marketing products, including print and audiovisual products, social media tools and websites, and other promotional products such as advertisements and exhibits.
• Skill in developing and implementing marketing strategies and campaigns to increase awareness and acceptance of N9 programs and services.
• Skill in web writing and editing.
• Skill in troubleshooting potential issues with FFR digital platforms.
• Skill in analytical and creative ability, resourcefulness and initiative to accomplish a broad spectrum of tasks on an independent basis.
• Skill in establishing and maintaining effective and cooperative working relationships with representatives of community organizations and community leaders, some of whom may have indifferent or opposing points of view and conflicting interests.
• Ability to produce written materials that convey complex and sensitive information.
• Ability to work effectively and harmoniously with high-level officials in military, other government and civilian organizations.
• Ability to communicate effectively both orally and in writing.

Education

This position does not have a positive education requirement.

Additional information

To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to Executive Order 14043, that requirement does not currently apply. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine.

Salary is dependent on experience and/or education.

Some positions have special requirements. Selectee may be required to complete a one (1) year probationary period. Participation in Direct Deposit/Electronic Fund Transfer within the first 30 days of employment is required. We utilize E-Verify to confirm selectee's eligibility to work in the United States. Salary is dependent on experience and/or education.

This announcement may be used to fill additional vacancies within 60 days of issuance of selection certificate. For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes.

Executive Order 12564 requires a Federal workplace free of illegal drugs. According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Installations Command is a Drug-Free Federal Workplace. The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service.

• Benefits

   

  Review our benefits

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

• Benefits

   

  Review our benefits

• Required Documents

  As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have - whether you're a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you're eligible under their policies.

   

  The following documents are required at the time of application:

  • Résumé
  • Proof of education/training: if applicable, provide a copy of your awarded/conferred college transcript(s), if degree hasn't been conferred provide copy of HS Diploma, GED, or equivalent
  • If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
  • If claiming Military Spouse Preference: provide a copy of the sponsor's Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
  • If claiming Veteran's Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
  • If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50

• How to Apply

  To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
  
  The complete application package must be submitted by 11:59 PM (EST) on 05/09/2023 to receive consideration.
  
  To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
  
  To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/11956993
  
  It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
  
  Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant
  
  To verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status
  
  DON is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to MILL_HQ_NAF_HR.FCT@navy.mil to ensure proper consideration is given.

  Agency contact information

  CNIC NAF HRO

  Email

  mill_mwr_recruit.fct@navy.mil

  Address

   

  CNIC HQ
  5720 Integrity Drive, Bldg. 457
  Millington, TN 38055
  US

  Next steps

  Using the required qualifications of the position, a standardized rating and ranking criteria of knowledge, skills, and abilities will be used to screen and assess each application.
  
  If you provided an email address, you will receive an email message acknowledging receipt of your application. Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.
  
  Please notify us if your contact information changes after the closing date of the announcement. Also, note that if you provide an email address that is inaccurate or if your mailbox is full or blocked (e.g., Spam Blocker, etc.), you may not receive important communication that could affect your consideration for this position.

• Fair and Transparent

  The Federal hiring process is set up to be fair and transparent. Please read the following guidance.

  • Equal Employment Opportunity (EEO) Policy
  • Reasonable accommodation policy
  • Financial suitability
  • Selective Service
  • New employee probationary period
  • Signature and false statements
  • Privacy Act
  • Social security number request

Required Documents

The following documents are required at the time of application:

• Résumé
• Proof of education/training: if applicable, provide a copy of your awarded/conferred college transcript(s), if degree hasn't been conferred provide copy of HS Diploma, GED, or equivalent
• If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation
• If claiming Military Spouse Preference: provide a copy of the sponsor's Permanent Change of Station (PCS) orders and a marriage certificate at the time of application
• If claiming Veteran's Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.)
• If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50

Help

This job is open to

• The public

  U.S. Citizens, Nationals or those who owe allegiance to the U.S.

Clarification from the agency

Please see the "Who May Apply" section under the Qualifications section.

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