The mission of Portage Learning is to provide students with exceptional academic preparation via quality, accessible, and innovative methods as we assist schools in admitting and educating well-prepared students to succeed in their professions and vocations, positively impacting their communities. We accomplish this through service, excellence, innovation, and support. These values are also reflected in our workplace culture and in each employee. Because we care about the people that work here and the meaningful impact they have on others in fulfilling our objectives, we believe the holistic growth of a person is necessary for reaching both professional and personal accomplishments.

The Digital Marketing Specialist works collaboratively as a Marketing team member in researching trends, topics, and concept development to grow and strengthen Portage Learning’s online presence. The position's primary function is to grow organic and paid traffic by implementing SEO strategies, paid ad optimization across Google/social media, and analyzing marketing data. This position will play a key role in campaign development and implementation.

Key Responsibilities (Essential Functions):

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function(s).

• Conduct SEO research and advise on content creation and strategy.
• Identify keywords and phrases for landing pages to help rank higher within organic search.
• Reach out to relevant websites to gain backlinks through blogs, articles, and other types of content.
• Analyze website data (traffic, rankings, etc.) and determine actions to improve website performance.
• Work with internal teams and outside agencies to develop and implement organic growth strategies.
• Develop a link building strategy to drive traffic to Portage learning’s website from external sites.
• Work with outside companies to gain backlinks to drive relevant traffic to Portage Learning’s website.
• Optimize copy and landing pages.
• Facilitate and monitor digital advertising campaigns on Google, Facebook, Instagram, YouTube, Spotify
• Report on what ads are performing well and advise on adjustments to improve performance.
• Utilize geo-targeting ad strategies.
• Researches and analyzes performance, competition, and market trends to identify opportunities for improvement.
• Responsible for buying and analyzing all paid search, paid social, display, programmatic, and retargeting campaigns.
• Responsible for using and analyzing FB/IG ads manager, Google display networks Adwords, and various other display, programmatic, and retargeting platforms.
• Conduct recurring daily, weekly & monthly paid social media advertising analysis and campaign optimizations.
• Create monthly reports using website data and analytics.
• Stay up to date with algorithm trends and updates through research and professional development.
• Perform quality control checks on new and existing documents to ensure compliance with brand standards.
• Help to develop campaigns and content strategies to reach prospective students, as well as school administrators.
• Work with Program and Institutional Engagement Team to ensure they have all assets necessary for school visits and conferences.
• Order literature and swag as needed for conferences and school visits.
• Be an active participant in brainstorming meetings.
• Perform other related duties as assigned.

Knowledge/Skills Required:

• Knowledge of search engine optimization and algorithms
• Familiarity with Google analytics and marketing research data
• Knowledge of SEO software (Moz, SEM Rush, etc.)
• Familiarity with PPC and social media best practice.
• Strong written and verbal skills
• Must be able to maintain a consistent voice and style as applicable to various target audiences across platforms and mediums
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in SEO.

Qualifications (Education Requirements/Experience):

• Bachelor’s degree or equivalent years of experience in design or marketing position.
• 0-2 years of experience in design or marketing related field.
• The ideal candidate will be a highly relational self-starter, detail-orientated, and able to work both independently and closely within a team.
• Demonstrated agreement with the stated mission, philosophy, values, and goals of Portage Learning.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, projectors, and filing cabinets.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
• May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information.
• Light lifting is required. Exerting up to 50 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

Position Type and Expected Hours of Work:

This is a full-time position. Must be able to travel to and work from the office located in Chippewa Township, PA, in addition to working remotely as necessary.

Travel:

This job rarely requires travel but would be mostly local during the business day.

Other Duties Disclaimer:

This is not an all-inclusive document. Additional duties, expectations, demands, etc. may be added or changed to this document on an as-needed basis to meet organizational goals.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to commute/relocate:

• Beaver Falls, PA 15010: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

If you require alternative methods of application or screening, you must approach the employer directly to request this as Indeed is not responsible for the employer's application process.