HealthAxis is a leading provider of core administrative processing system (CAPS) technology and comprehensive business services, encompassing business process as a service (BPaaS), business process outsourcing (BPO), Staff Augmentation, and Consulting. We are transforming the way healthcare is administered in the United States by offering innovative technology and services that uniquely solve critical challenges faced by healthcare payers, risk-bearing providers, and third-party administrators. Our solutions improve both member and provider experiences by addressing key operational inefficiencies and driving positive outcomes.
We live and work with purpose, care about others, act with integrity, communicate with transparency, and don’t take ourselves too seriously.
We're not just about business – we're about people. Our commitment to a people-first approach shapes everything we do, from collaborating as a team to serving our valued clients. We believe that creating a vibrant and human-centric environment can inspire engagement, empower our team members, and ignite a sense of purpose in all that we accomplish.
PURPOSE AND SCOPE:
The Content Marketing Specialist supports the development, management, and execution of content marketing strategies for both internal and external communication objectives. With a passion for storytelling and effective communication, this role focuses on creating diverse and engaging content for a variety of audiences. The Content Marketing Specialist seeks innovative ways to elevate the brand narrative, ensuring that content resonates with target audiences and aligns with strategic goals.
This role requires an adaptable and collaborative mindset. It involves seamlessly working with cross-functional teams and external partners to translate collective visions into compelling messages that drive engagement and foster meaningful connections. The position is key to maintaining consistency and quality across all platforms, ensuring HealthAxis’ content contributes to its position as a thought leader in the healthcare space.
PRINCIPAL RESPONSIBILITIES AND DUTIES
- Content Creation and Editing
- Write and edit a wide range of content, including articles, white papers, blogs, press releases, email communications, ad copy, case studies, presentation materials, survey reports, web copy, and other content as needed.
- Ensure that all content aligns with brand messaging, engages the target audience, and drives key objectives.
- At times, support internal communications, including crafting and distributing hiring announcements, wellness updates, and other internal messaging as needed.
- Collaborative Support for Content Strategy
- Work closely with the Senior Director of Marketing, who leads content strategy, to ensure alignment with overall marketing goals.
- Assist in executing short-term and long-term content goals to support both internal and external communication initiatives.
- Editorial Calendar Management
- Collaborate with the Senior Director of Marketing in developing the editorial calendar, ensuring alignment with content strategy.
- Help manage the editorial calendar by tracking deadlines, coordinating content production, and ensuring timely delivery of content across channels.
- Social Media Content Management
- Create, manage, schedule, and post social media content across platforms, ensuring consistency, timely delivery, and engagement.
- Email Marketing Communications
- Support the creation, scheduling, and management of email marketing communications, ensuring alignment with overall content and marketing goals.
- Website Content Updates
- Work with the digital marketing agency and internal stakeholders to keep web content relevant and fresh, driving traffic and engagement.
- Performance Tracking and ROI Measurement
- Build and track benchmarks for measuring success and ROI, continuously evaluating the effectiveness of content marketing efforts and providing insights for future improvements.
EDUCATION, EXPERIENCE AND REQUIRED SKILLS:
- Bachelor's degree (or equivalent) in marketing, advertising, communications, or related field.
- 4+ years of experience sourcing, writing, editing, and deploying social content and technical communications through LinkedIn, websites, and email platforms.
- Proven strong written and verbal communication skills; journalistic experience desirable.
- Experience writing clear, concise, and compelling copy for various platforms, including websites, press releases, newsletters, and social media.
- Self-starter with strong organizational skills and the ability to execute multiple tasks and projects simultaneously.
- Must be creative, positive, and professional, with the ability to reflect all these characteristics in a corporate narrative tone.
- Familiarity with platforms such as WordPress and SharePoint.
- Experienced in email and social media management platforms (e.g., HubSpot).
- Knowledgeable general use and navigation of LinkedIn.
- Familiarity with SEO principles is advantageous but not required.
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