At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

• The Associate Director, Digital Marketing & Optimization, is responsible for the workforce management and strategy of platforms’ maintenance, launches and initiatives as part of the Digital Production & Platform Operations (DPPO) team under the Corporate Marketing department within Corporate Affairs.
• This role will be a part of a DPPO team that owns content management system (CMS) access, provides divisional stakeholders and their Corp Affairs liaison as well as subject matter expert (SME) support of BMS Corporate Affairs external and internal digital platforms, metrics/analytics, and search engine optimization (SEO).
• This role will also contribute to the design, development, and implementation led by the Assoc. Director of Digital Experience that frames and delivers corporate digital experience across the business enterprise and externally to our key audiences.
• They will have a holistic view of the workflow led by Sr Manager of Digital Production, providing support during priority moments as well as oversight of all website and digital initiatives from a global perspective while supporting our international markets.
• The Associate Director, Digital Marketing & Optimization is client-facing. proposes forward-looking strategies and captures the day-to-day of both the forest and the trees flagging upcoming resource intensive projects, and implement the procedures we are looking to streamline as a team.

   Responsibilities

• Responsible for digital strategy and execution: optimizing the workflows across all platforms including but not limited to corporate websites (BMS.com US & 41 market sites), Intranet, Employee Advocacy tool, and Digital Signage
• Leverage insights and conduct ongoing competitive research to identify and prioritize digital experience opportunities across bms.com and digital ecosystem that support brand positioning strategies and build brand equity
• Drives the adoption and continued excellence, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans
• Responsible for forward thinking strategy and approach for marketing technology trends
• Enforces and manages the global market roll-out strategy for post-launch activities and provides guidance to global market digital leads on best practices and implementation
• Provide subject matter expertise on analytics and optimization to improve or retire specific functionalities
• Collaborate with BI&A and SEO teams to set up amalgamated reporting; utilize data to evaluate campaign efficacy, evaluate internal and competitive digital campaign performances
• Liaise with SEO to educate and expand SEO discipline for our communication colleagues
• Enforces companywide standards to maintain the integrity of all corporate web properties and communications.
• Works with both internal and external agency clients/partners.
• Works efficiently and effectively to keep projects on track and meet deadlines necessary to achieve business goals and objectives.
• Contributes to the development of DPPO plans, Corporate Marketing campaign plans and special projects planning
• Manages enterprise standards, counsel Corporate Affairs, business and agency partners on digital standards and related issues.
• Partners with the Assoc. Director of Digital Experience and IT to innovate technologically and aesthetically across the BMS communications technology infrastructure, adapting best practices and exploring next-generation technologies.

Experience & Skills

• Bachelor's Degree with a minimum 7 years’ experience in digital platforms management and metrics experience
• A strong understanding of digital platforms and multichannel communications concepts
• Understanding of best practices in web design and UX
• Familiar with Accessibility issues related to digital platforms
• Knowledge of CMS; Adobe Experience Manager; SharePoint; HTML; Analytics
• Great leadership skills
• Exceptional organization, writing, and research skills with thorough attention to detail
• Ability to prioritize, be nimble, and adaptable while meeting deadlines
• Driven self-starter with comfort operating in areas of ambiguity
• Organized and effective presenter, comfortable presenting to senior leadership
• Ability to collaborate across complex, matrixed organization
• Bias toward action, with the ability to work independently

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. 

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation.  Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment.  This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to

adastaffingsupport@bms.com

. Visitcareers.bms.com/eeo-accessibilityto access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.